The inaugural London City 7s Festival at The HAC brought elite rugby action and over 3,000 fans together for a high-energy day under the blazing summer sun—a perfect recipe for intense beverage demand. Recognizing the pressure such a crowd brings, event organisers London City 7s and Keystone knew they needed a dispense solution that wouldn’t just keep up, but outperform. They chose Swift Pour—and it delivered.
In an environment where traditional bar setups typically crumble under pressure, Swift Pour rose to the occasion. Despite facing unexpected logistical challenges during setup, our team adapted quickly, deploying a streamlined, high-output solution designed to serve more drinks in less time, with fewer staff.
The results?
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£29,800 in sales revenue generated in a single day
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50% reduction in labour costs
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98% average keg yield
These numbers don’t just reflect performance—they define a new benchmark. Swift Pour didn’t just meet expectations; we turned potential service bottlenecks into an opportunity for elevated efficiency and profitability. With a faster, smoother customer experience and exceptional backend control, London City 7s is now a standout case study in how Swift Pour transforms high-volume events.
This is what peak performance looks like in live beverage service. And it’s just the beginning.
